Although used by everyone in the street, in the press, and in the media, it seems like the true meaning is lost in translation. It is not only an idea, a starting capital, and a strong ambition. It is about your offer, your skin in the game, and your solution to what problem, Why do you keep buying this particular designer for instance? Because you know when you put it on, it fits your body the way you like, the fabric aligns with what you feel good with, and the quality is what you expect against what you pay for. You buy a certain name with food. Why? Because just by looking at the box, the colors on the package, and the logo, it makes you hungry, maybe happy, whatever the case may be but for sure, it delivers upon your expectations. What do all these elements have in common? What mandatory emotion do you need to part from this precious commodity, your money? What quality do you need in a relationship, no matter what (romantic, friendship, community, family, business) to make this relationship sustainable? TRUST!
Your Brand starts with you. Your Brand represents the core of you. It is the quality of the relationship you are offering. Your Brand is the emotion you ignite. You need to create TRUST.
Your Brand is TRUST.
Many makeover “artists” and business coaches certainly choose this path in their programs for “helping” people reach their desired goals. Their solution is to construct a “new and improved you,” a shiny façade that will magically lead you down the road to success.
However, this is not the path to true and lasting career success. That comes only from knowing yourself and understanding how to project your self-confidence no matter what the situation. You must integrate all aspects of who you are into a complete package that reflects not only the best you, but the real you. Easier said than done, I know. It takes years of pratice. While the media of all forms is encouraging you to be the true You, embrace who You are and love Yourself but when doing so, you get crucified for it by the trolls, social media and those who have nothing better to do… Just remember, you will be assessed and judged not matter what, humans are reactive beings, there will ALWAYS be a group who will not like you, even some will despise you. Get over it. You are or want to be an Entrepreneur, this comes with the package. Follow your heart, be honest with your intuition, share value to build your community. Authenticity always wins.